Online Marketing SEO Terms

White Hat SEO
- Search Engine Optimization that is considered a non form of spam by major search engines and directories.
Article Marketing - Submitting your own articles on websites that allow for user generated content (ugc) or your own website. These provide backlinks to your website which push it up in the search engines
Blogging - A blog is an online web journal our weblog. People can easily create a blog and write about any topic. Blogs are often updated frequently and show the newest post first. Search engines index blogs well because of this.
Online Directory
- A directory is a list of websites often human edited. Directories differ from search engines in that they do not used algorithms to show search results by sending out robots or spiders like search engines do to index websites. They are more static or a website is pushed higher if a use pays more to be listed higher in a directory. In an online directory a user has to submit the website as opposed to a search engine where every legal website that is techically visible will be included and indedx based on an algorithm of factors.
Relevant Back link
- This is a link from one website back to another website which gets the website traffic and better positioning. It's legally put on a site or allowed and often uses text in the link describing what is on the website being linked to accurately
keyword analysis
- Using keyword analysis tools to see what people are searching for on the website (keywords) and how competitive they are in a web category or niche
press release
- A formal announcement sent out to editors to write a unique article about the websites' event. Mass press releases can be sent out to hide bad news about a company pushing it down in the Google index results, or just to gain traffic. Press releases can also be submitted to free or paid submission sites like PRweb.com, openweb.com and others.
Supplemental Index
- A secondary index that Google puts your website pages in if you have too much duplicate content or use black hat SEO tactics blatently
Affiliate Marketing
- This is a form of marketing where a website owner has a product that they want to sell. They have an affiliat or online sales person sell their product or service for a fee.
ALT Tag - An HTML attribute which is used in an image to show what the image conveys. If web users can't load an image the alt text will appear.
Anchor link
- The html anchor tag (a href=") is used to ling to other web pages or documents.
301 Redirect
- - This is how old pages are redirected to a new page.
404 error message page
- This page comes up when a page isn't found or is missing. It shows the website visitor where to find the live website pages
Black Hat SEO
- Search Engine optimization that uses techniques that are considered to a form of spam by major search engine's like Google, Yahoo.com, Bing.com, Ask.com and more.
cookie stuffing
- Highly illegal black hat SEO tactic where a phony cookie is stuffed on a users browser to get the cookie stuffer an affiliate sale credit for a sale that did not occur
cloaking
- showing search engines content other than what is on the website to rank higher
automated tools
- Using automated posting tools, website creators, or writing tools. These tools overused are frowned upson by search engines like google, yahoo, bing, ask, and alta vista
Google bowling
- Shady Black Hat SEO tactic where a user attempts to pin Black Hat SEO tactics on a website that they didn't do to "bowl" the site out of a major top search engine position
AJAX
- Asynchronous JavaScript and XML. This technology allows for web pages to load more efficently in the browser and make them more interactive.
Backlink
- This is a link from one website back to another website.
Website Analytics
- Website tracking that shows information about visitors to the website. It includes crucial information like where the web visitor came from (referring site), keyword or search term typed into a search engine, time and date of the visit, IP address of the visitor, location of the web visitor, technology used by the visitor such as operating system, browser, and screen resolution, and bounce rate (one page view).